Domino's fortressing strategy delivers
Despite the challenging environment, Domino’s Pizza Enterprises had a big year in FY20 with Network Sales increasing 14.9% on FY19, thanks to 74 new stores opening.
Group CEO and Managing Director Don Meij, said a people-first approach to navigating COVID-19 had ensured Domino’s stores had emerged from the pandemic’s first stages in a resilient position.
In the past financial year, Domino’s had:
Network sales of $3,267.9m
Online sales of $2,357.0m, up 21.4%
EBITDA of $303.0m (+7.3%1 ) on revenue of $1,920.4m (+33.8%1)
13,000 additional team members employed
Donated more than 220,000 meals to those in need or working on the frontline
100% stability, with no franchisees leaving the system due to COVID-19
In FY20, Domino’s also reached several milestones including the 400th store in France, the 300th Domino’s branded store in Germany, the 300th store in the Netherlands and the 100th store in Belgium. It also recently opened the 700th store in Japan.
Don Meij credits the success with Domino’s ‘fortressing’ strategy. Opening more stores, closer to customers, had been key to continued trading during COVID-19: “As customers in all countries turned increasingly to delivered meals, ordered online, Domino’s stores were well placed to meet this demand, without sacrificing safety, customer satisfaction or store profitability."