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Infomedia expands capability with US acquisition

Infomedia, the SaaS platform provider in parts, service, and data insights solutions to the global automotive industry, today announced that it has completed the acquisition of the US-based e-commerce platform SimplePart, initially announced in May.


SimplePart designs, implements and manages consumer-facing e-commerce programs in the US and Canada for many of the world’s biggest automakers. The acquisition gives customers a branded website, online store and digital marketing support to help its e-commerce programs. It also offers production systems that catalogue complex automaker data and provides extensive reporting and insights that catalogue complex automaker data and provides extensive reporting and insights to increase aftersales revenue.


SimplePart is a strategic extension of Infomedia’s core global offering and positions them to offer customers an expanded range of business-to-business and business-to-consumer parts, service and data insights solutions.

Infomedia’s CEO, Mr Jonathan Rubinsztein said: “We are delighted to officially welcome SimplePart into the Infomedia family. Our respective teams have started to engage and identify opportunities to leverage existing relationships in the Americas and elsewhere.”


While the SimplePart acquisition is not expected to contribute materially to Infomedia’s financial results for FY21, organic growth in Infomedia’s core parts and service SaaS platform has picked up since December, particularly in the current quarter. As a result, despite some currency headwinds, the company anticipates final revenue of $95-$96 million and Cash EBITDA of $19-$20 million for FY21.


Growth in organic monthly recurring revenue, combined with the inclusion of SimplePart revenue, is providing strong momentum leading into FY22. Infomedia noted that it will provide more detail to shareholders when it announces its audited annual results on 24 August 2021.