Playside signs Godfather agreement
PlaySide Studios, Australia’s largest publicly listed video games developer, announced it has signed a license agreement with ViacomCBS to develop and publish a mobile video game based on the feature film The Godfather. The license provides for a multi-year, global and profit-sharing arrangement across iOS and Android devices.
The Godfather is the first of three American crime films directed by Francis Ford Coppola and inspired by the 1969 novel of the same name by Italian American author Mario Puzo. The film distributed by Paramount Pictures in 1972, continues to have a cult following where quotes, memes and catchphrases remain part of modern-day vernacular. The film achieved outstanding success at the box office, earning more than US$285 million worldwide, which made it the highest-grossing film from that year and, at one time, the highest-grossing film in history
The Godfather agreement is the second blockbuster movie license to be signed with a top 5 Hollywood studio this year and validates PlaySide’s IP license strategy where it takes end-to-end ownership of the development, marketing, and management of a growing portfolio of globally recognised brands.
The multi-year agreement will provide PlaySide with a license to incorporate the movie themes and branding from The Godfather into a mobile title that PlaySide will develop. PlaySide is responsible for the development of the title that will incorporate The Godfather intellectual property, and publishing of the title globally on both iOS and Android mobile platforms.
In addition, PlaySide has limited exclusive rights on the genre of game for mobile platforms during the term of the agreement. The game will be free-to-play on iOS and Android mobile devices and will combine idle gameplay mechanics with themes and messaging from The Godfather brand.
The financial terms of the agreement comprise several license payments to be made by PlaySide during the development phase of the title followed by a profit-sharing agreement between the parties’ post-release of the game and for the duration of the agreement.
PlaySide’s CEO Gerry Sakkas said “The Godfather is the quintessential crime movie and to be able to secure this license is testament to the highly respected brand we have built over the past nine years. To be trusted with this license, PlaySide has again demonstrated the confidence leading global movie studios have in us to deliver a high-quality product. As an avid Godfather fan, I am eager to show the world a true Godfather experience on mobile that we believe will appeal to audiences across multiple generations, we look forward to making fans an “offer they can’t refuse”.”