PointsBet announced the launch of online and mobile sports betting operations in Virginia, marking the eighth operational state for the betting provider, following successful launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, and West Virginia.
The Virginia Lottery recently issued PointsBet, together with racetrack Colonial Downs, an official supplier license to offer online sports wagering in Virginia. Colonial Downs is the only licensed gaming company operating and headquartered in Virginia, operating Rosie’s Gaming Emporiums in Richmond, Hampton, New Kent County and Vinton, Virginia, as well as the Colonial Downs Racetrack, also in New Kent County, Virginia.
As the official, exclusive sports betting partner of NBC Sports, PointsBet will also utilise the media giant’s television and digital assets to promote the PointsBet brand in Virginia across its local sports communities. The sportsbook has already been integrated into NBC Sports Regional Networks, like NBC Sports Washington, appearing regularly on programming for the Washington Football Team, Wizards, and Capitals.
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
PointsBet USA CEO, Johnny Aitken, commented "We are thrilled to be launching in Virginia with our partner Colonial Downs. Virginian sports bettors will now have access to PointsBet’s fast online sports betting product with the most betting options, including robust in-play capabilities.” While PointsBet USA CMO Kyle Christensen, added, “Our partnership with NBC Sports has positioned us well as we enter the market. Viewers who have become familiar with the PointsBet brand through our odds integrations and expert analysis during television broadcasts can now truly experience what sets PointsBet apart.”